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jessy jessy
Apr 10, 2022
In What's your story?
Google Ads 2.1 Location Whatsapp number database parameter There are 2 Google Ads parameters that return information about a user's location, they are as follows: {loc_physical_ms} : Returns the physical location where someone is located. {loc_interest_ms} : Returns the location someone is interested in. Screenshot location in Whatsapp number database Google Ads These parameters can be added in the 'tracking template' within Google Ads. The moment someone lands on your website, a user's location is dynamically shot into Whatsapp number database the URL in an encoded manner. 2.2 Link information parameter to the feed Since the parameter is represented in an encoded manner, the following steps are required to convert it to a place name. Download this spreadsheet Whatsapp number database document and convert it to a JSON file. Write a Javascript function that can convert the encoded number to the place name. Make this information available on your website the moment someone visits your website with Whatsapp number database the parameter. Screenshot location in Google Ads 2.3 Using location for personalization If the information is available on the website, it can be used to personalize the website. Some ideas for this: Reversing a user's location can Whatsapp number database also be sensitive and counterproductive. The advice is to always first test hypotheses related to location on the website with an A/B test. Validate first and then implement Whatsapp number database definitively. With a positive impact on the most important website metrics, such as the conversion rate, you can definitely implement it. Also read: Google Ads is a beautiful monster Whatsapp number database and here's why Optimally respond to the location with advertisements and the website To increase ad relevancy and improve return on spend, location responsiveness is definitely Whatsapp number database worth testing.
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