How is copywriting different from content writing?
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Few people know the difference between copywriting and content writing. While both require impeccable writing skills, they serve different purposes. Copywriting is concerned with creating promotional content, slogans and taglines. In contrast, content writing involves researching topics, writing in-depth thoughts, articles, website content, press releases, guest posts, blogs and any other type of content designed to inform and educate, which is what the copywriting services has.