Apr 10, 2022
In What's your story?
WeChat subscription account has really opened the era of mass creation in recent years. The business model based on advertising, payment, e-commerce and other forms has matured, but on the whole, it does not directly charge C-end users; From the perspective of the entire paid content market, the full content forms of graphics, audio, and video are almost all included in the paid membership system in the link of charging consumers. As far as the payment form is concerned, the barriers to payment subjects of different content forms, different systems and different audiences in China have basically formed. In this way, a certain discussion can be made on the practical difficulties and future trends of content payment. 1. Content commoditization and pricing challenges In the past, the content consumption we talked about was essentially time consumption. Consumers gave away time and attention, and the information provider on the other end of the media carried out the secondary sale of attention, that is, advertising. E-commerce based on the basis of mutual trust is also one. a form of manifestation. The paid feature focuses on purchase behavior, but are sms marketing service consumers really willing to pay for the content itself? We often hear the phrase "knowledge is priceless".