Google is testing “Buying Guides,” a new mobile search results feature that offers users with a variety of drop-down menu options to learn more about the product they’re looking for, the company confirmed in ‘the Search Engine Land. An example of Google’s buying guide for mobile search results. Google's Buying Guide for "baseball Guns" Questions. Hats off to Brian Freiesleben for sharing it with us. Why do we care? Editorial content-rather than e-commerce links-appears in various drop-down options in the Buying Guide, which can be another place in the SERP where content can be sold. will appear. “Brand” is one of the drop -down options in the Buying Guide I found, so it’s safe to assume that only one brand segment will appear in the whatsapp phone number list Buying Guide. Brands want to make sure they appear in the Buying Guide for as many products as possible - removing them when your competitors are shown to users makes you feel uncomfortable. How it works. Shown at the top of the Purchasing Guide, under the title of the search results feature. The drop -down menu in the Buying Guide contains a number of features that can help shoppers limit their choices. Clicking the drop -down menu displays the content of the editor; Google has not stated the order in which content appears in these sections. The “Types” and “Brands” menus displayed carousels that users could interact with in the displayed format (e.g., users could choose from “Composite”, “Aluminum”, “Hybrid” and “Wood” "in the Types menu to find out. Learn more about bats on selected devices).