Apr 06, 2022
In What's your story?
The rise of technology has created major shifts in our society; every space, from our professional spaces to personal spaces to political spaces, has undergone major changes. Needless to say, the transformation of today's marketing world is a direct result of technological advancements. The fluidity of our marketing environment requires professionals to adjust the way they think and behave. Marketers today must act differently and find ways to survive and thrive in such disruptive times. Related video: Leonard Mlodinow: "Resilience: Flexible Thinking in an Age of Change" Video of Google Talks Concerns for digital talent agencies: Are you lacking in resilient thinking? In his book Resilience , Leonard Mlodinow breaks down the concept of resilient thinking and the need for everyone to use it. He argues that flexible thinking is the natural human ability to think flexibly, allowing us to display our inherent creativity. Mlodinow points out: “We use ordinary analytical/logical thinking to apply rules, but we use resilient thinking to invent them, or realize that we have to break them. This is what we need to adapt and create change. Logical thinking can decide how The most efficient way to drive from home to the grocery store, but flexible thinking gives us the car.” Mlodinow explores the industry mailing list of constant change and "paradigm shifts" we encounter in our personal and professional lives, and the mindsets that allow us to best approach them. According to Mlodinow, "it's just a matter of identifying the skills needed and developing them." Resilient thinking allows us to dig into the unknown and come up with clever ideas. It drives innovative, imaginative and disruptive change and introduces transformative ideas into the world. It's often what drives revolutionary breakthroughs and creates small startups that grow into multi-billion dollar businesses. It’s time for marketers to let go of their existing comfort zones and go beyond the ordinary, conventional ways of thinking we often limit ourselves to. Below, we've taken inspiration from Mlodinow's resilient mindset and tailored it specifically for marketers (all levels), hoping to advance their professional development. Lifelong learning is the ultimate commitment In general, for career advancement at all levels, you must seek lifelong learning to be well-rounded and competitive. As a digital talent agency, we believe lifelong learning and resilient thinking go hand-in-hand for marketers striving to continually develop their careers.